Schier – The Missing Identity

SCHIER - The Missing Identity

Our field agent out of Wisconsin contacted FBI headquarters concerning a missing identity case reported by a local company. With all identity cases, the longer the lapse of time, the less of a chance to recover any of the original equity. So our agents had to move fast.

FBI agents met with the eye witnesses and soon discovered that the identity had gone missing three times in the past five years. A key moment in the investigation which lead to our team determining why this brand pattern had become a repeat offender.

Our agents were tipped off regarding the whereabouts of the missing identity through interrogation of a local street urchin named “Kinko.” Apparently the brand had been hiding out, with other ineffectual marks, at a dirt cheap back alley drinking hole called Logoworks.

Our agents confirmed the missing marks identity. He asked to be left alone and said through blurred eyes and slurred speech

“I am a farm windmill. At best I am a loose analogy for plumbing. Don’t blame me for not being recognized.”

CASE SOLVED

A pioneering personality.

Using proprietary FBI brand profiling we determined the true company attributes, pinpointed the public perception and proceeded to process the case accordingly.

Our agents developed a new design solution that fit the true personality of the company. Our profile revealed that their history and vision was all about pioneering new products for their industry, while having a healthy respect for the environment in the process.

A well plumbed identity.

Part of the FBI follow up on this case included the design of new business cards. With new cards in hand, the clients mark was bold and appropriate without being another flight risk.

Insuring continued continuity.

The FBI solves missing identity cases all the time, but we also like to help prevent them as well. Part of our overall strategy with identity cases is to create a solid foundation that will help prevent future visual crimes.

Our skilled process provides complete style guide services so a client can self-manage their mark moving forward. We take the guess work out of providing logo art to vendors thus avoiding the normal problems associated with transferring logo source files.