Kazeon – The Diagram of Disaster

KAZEON - The Diagram of Disaster

The weapon of choice for this visual felony was Powerpoint and Google images. A deadly combination which led to potential investors and clients of Kazeon needlessly suffering aggravated assault to their eyeballs.

It was a text book case of do-it-yourself criminal activity. The type of design crime most commonly carried out by new start-up companies or self-deluded marketing thugs, who fancy themselves as designers.

The crime scene was littered with the tell-tale marks of visual violence, cheap clip-art and massive amounts of poorly formatted text.

CASE SOLVED

 
The clarity of communication. (Click image to view larger)

The purpose of any diagram is to relay a complex process or idea clearly. Ironically enough their image clearly didn’t accomplish this. Rather, it only led to more needless victims of confusion.

A custom illustrative solution was brought in. We collected the raw data needed to balance a coherent and well organized overview of their company processes that quickly enabled us to solve this case.

 
Detail of new diagram.

In all we investigated and solved four diagram cases for them. Each one with their own challenges in communicating complex methods and processes. All of these can be seen at their web site www.kazeon.com